MRR grew 4.3% this month, mainly driven by Enterprise customers.
Why it matters: Enterprise holds 61% of plan revenue and grew 9.8% — protecting these accounts protects growth.
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MRR grew 4.3% this month, mainly driven by Enterprise customers.
Why it matters: Enterprise holds 61% of plan revenue and grew 9.8% — protecting these accounts protects growth.
Explore dataCustomer churn moved from 3.13% to 3.15% month over month.
Why it matters: Rising churn erodes new-business gains; the increase is concentrated in Basic and SMB accounts.
Explore dataBasic Plan churn is 4.8% — 5.3× higher than Enterprise.
Why it matters: Failed card payments explain much of it — fixing billing recovery is cheaper than winning new customers.
Explore dataNew MRR outpaced churned MRR by 5.5×.
Why it matters: A ratio above 3× means growth is efficient and not just replacing lost customers.
Explore dataVisitor-to-renewal conversion is 0.79% (up from 0.66%).
Why it matters: Small conversion changes at the top of the funnel create large revenue swings at the bottom.
Explore data