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MRR grew 4.3% this month, mainly driven by Enterprise customers.

MRR$286,182

Why it matters: Enterprise holds 61% of plan revenue and grew 9.8% — protecting these accounts protects growth.

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Customer churn moved from 3.13% to 3.15% month over month.

Churn rate3.15%

Why it matters: Rising churn erodes new-business gains; the increase is concentrated in Basic and SMB accounts.

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Basic Plan churn is 4.8% — 5.3× higher than Enterprise.

Basic churn4.8%

Why it matters: Failed card payments explain much of it — fixing billing recovery is cheaper than winning new customers.

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New MRR outpaced churned MRR by 5.5×.

New vs churned MRR$14.1K / $2.6K

Why it matters: A ratio above 3× means growth is efficient and not just replacing lost customers.

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Visitor-to-renewal conversion is 0.79% (up from 0.66%).

Funnel conversion0.79%

Why it matters: Small conversion changes at the top of the funnel create large revenue swings at the bottom.

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