Customer success
Retention & Churn
Who stays, who leaves, and where to act first.
Customer retention
91.8%
+0.7 ptsvs last quarter
Revenue retention
111.8%
+1.4 ptsvs last quarter
Churn rate
2.3%
-0.2 ptsvs last month
Customer churn
56
-8.2%vs last month
Revenue churn
$3,410
-4.6%vs last month
Churn trend
Monthly customer vs revenue churn rate.
Retention by plan
Trailing 12 months.
Enterprise0.9% churn
Customer 96.4%
Revenue 112.8%
Pro Plan2.1% churn
Customer 91.2%
Revenue 101.6%
Basic Plan4.8% churn
Customer 82.7%
Revenue 88.4%
Highest-risk plan: Basic Plan — churn is 5× Enterprise.
Retention by cohort
Share of customers still active, by signup month.
| Signup | Size | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Mar 2026 | 198 | 100% | 94% | 87% | 78% | 72% | 64% |
| Apr 2026 | 191 | 100% | 94% | 86% | 77% | 70% | |
| May 2026 | 187 | 100% | 88% | 80% | 75% | ||
| Jun 2026 | 214 | 100% | 93% | 81% | |||
| Jul 2026 | 242 | 100% | 93% | ||||
| Aug 2026 | 277 | 100% |
Customers at risk
Highest MRR first — reach out to these accounts this week.
- LedgerlyLiam Weber · Enterprise · $15,323 MRR68At Risk
- Brightline HealthSofia Patel · Enterprise · $12,338 MRR26Critical
- Lumen EducationAmara Larsen · Enterprise · $12,139 MRR62At Risk
- Sable SecurityHugo Chen · Enterprise · $11,542 MRR36Critical
- Orbit StudioAisha Dubois · Pro Plan · $1,176 MRR56At Risk
- Vela RoboticsMei Patel · Pro Plan · $392 MRR68At Risk
Recently churned
- −$392Pixelwave AgencyBudget cuts · Sep 21
- −$76Greenleaf MarketPayment failed · Sep 18
- −$539Tidal CommerceMoved to competitor · Sep 12
Most affected segments
- SMB · Retail5.6%
- Self-serve · Agencies4.1%
- Mid-market · Fintech2.2%
- Enterprise · Healthcare0.8%