RI
Business intelligence

Insights

What changed, why it matters, and where to look next. Updated daily at 06:00.

MRR increased 12.4% compared with the previous period.

Why it matters: Growth is ahead of the quarterly plan, driven by new Pro signups and Enterprise seat expansion.

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MRR
$286,182

Enterprise customers generated 61% of new MRR.

Why it matters: A small number of accounts now drive most growth — protecting them matters more than acquiring new Basic users.

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Enterprise share
61%

Basic-plan customers show increased churn activity.

Why it matters: Basic churn is 4.8% — over 5× Enterprise. Failed payments explain roughly a third of it.

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Basic churn
4.8%

Customer engagement declined over the last 7 days.

Why it matters: Weekly active users fell 3.6%, concentrated in accounts that haven't adopted Custom dashboards.

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WAU
−3.6%

Smart alerts is the fastest-growing feature.

Why it matters: Accounts using Smart alerts retain at 97% vs 88% for those who don't — a strong activation lever.

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Adoption growth
+14.6%