Product & revenue
Analytics
Financial performance across last 30 days.
Revenue & active users
Cohort analysis
Retention by signup month and months since signup.
| Signup | Size | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Mar 2026 | 198 | 100% | 94% | 87% | 78% | 72% | 64% |
| Apr 2026 | 191 | 100% | 94% | 86% | 77% | 70% | |
| May 2026 | 187 | 100% | 88% | 80% | 75% | ||
| Jun 2026 | 214 | 100% | 93% | 81% | |||
| Jul 2026 | 242 | 100% | 93% | ||||
| Aug 2026 | 277 | 100% |
Feature adoption
Share of active accounts using each feature, last 30 days.
| Feature | Users | Adoption | Trend | Change |
|---|---|---|---|---|
| Custom dashboards | 1,842 | 76% | +8.2% | |
| Scheduled reports | 1,406 | 58% | +4.1% | |
| Smart alerts | 1,188 | 49% | +14.6% | |
| Cohort explorer | 872 | 36% | +6.3% | |
| API access | 604 | 25% | -2.4% | |
| SSO / SCIM | 318 | 13% | +1.2% |
Customer funnel
Visitors → Signups → Trial → Activated → Paid → Renewed
Visitors
128,400
Top of funnel
Signups
9,820
7.6% conv.92.4% drop−$498K
Trial
6,140
62.5% conv.37.5% drop−$139.8K
Activated
3,710
60.4% conv.39.6% drop−$92.3K
Paid
1,182
31.9% conv.68.1% drop−$298.3K
Renewed
1,016
86.0% conv.14.0% drop−$19.6K
Biggest drop-off: Visitors → Signups (92.4%). Overall visitor-to-paid conversion 0.92%.