Growth
Funnel Analytics
Visitor → Signup → Trial → Activation → Paid → Renewal
Visitor → Paid
0.92%
+0.1 ptsvs previous period
Trial → Activated
60.4%
+3.0 ptsvs previous period
Renewal rate
86.0%
+2.6 ptsvs previous period
Revenue lost to drop-off
$1M
-4.2%vs previous period
Conversion funnel
Bar width is scaled for readability. Red marks the largest drop-off.
Visitors
128,400
Top of funnel
Signups
9,820
7.6% conv.92.4% drop−$498K-0.0 pts
Trial
6,140
62.5% conv.37.5% drop−$139.8K+1.9 pts
Activated
3,710
60.4% conv.39.6% drop−$92.3K+3.0 pts
Paid
1,182
31.9% conv.68.1% drop−$298.3K+1.9 pts
Renewed
1,016
86.0% conv.14.0% drop−$19.6K+2.6 pts
Biggest drop-off: Visitors → Signups (92.4%). Overall visitor-to-paid conversion 0.92%.
Stage performance
Step conversion rate, current vs previous period.